Rating
This is not a simple average star rating. A statistically honest formula is used, taking multiple factors into account — so that a store with a single 5‑star review doesn’t outrank a store with 50 reviews averaging 4.7 stars.
The factors that matter:
- Average star rating across all product reviews in the store.
- Number of reviews — more reviews → more trust → higher ranking.
- Reviews with text comments weigh 20 times more than empty ratings. A comment proves real customer engagement.
- A volume bonus grows more slowly as the count gets higher, so a store with 1,000 reviews doesn’t crush a store with 200 good ones.
- Video previews give an extra +12% bonus — especially valuable for new stores.
What does NOT matter:
- views, number of products, store age, any payments outside the auction system.
- The ranking is recalculated immediately after each new review.